With the holiday season upon us, the City of Tampa has launched a series of new initiatives throughout the month to emphasize COVID-19 safety. The latest is an offshoot of the #HappyATHomeTPA campaign, which the City created in March at the start of the pandemic.
The campaign features a series of graphics and video PSAs designed to remind the public of the importance of practicing COVID-19 safety while celebrating the holiday festivities. The campaign also calls for the public to share how they are celebrating the holiday season from their own homes or with safe activities throughout the City.
Most importantly, the campaign offers guidelines (sourced from the CDC) on how the public can celebrate the holidays safely by wearing a mask, avoiding large gatherings, rethinking travel plans, and more. With new cases of COVID-19 rising across the country, the actions individuals take over the next few weeks could have a major impact on the level of community spread in Tampa.
“This holiday season, we want folks to remember what truly matters: the health and wellbeing of ourselves and those we love most,” says Mayor Jane Castor. “No one wants to start the new year feeling sick, in a hospital, or potentially on a ventilator. By being responsible and celebrating the holidays safely from home, we can protect our family members, our friends, our neighbors and our community. While ‘home for the holidays’ may look different this year, we are lucky that there are so many great ways to celebrate the season here in Tampa.”
In addition to the #HappyAtHomeTPA holiday campaign, the City of Tampa has also launched other COVID-19 safety initiatives, including:
- “Choose Your Mask” guerilla marketing posters (created in partnership with ChappellRoberts)
- Variable Message Boards on major roadways
- Partnership with Tampa General Hospital to elevate stories from the frontline of COVID-19
- A “Get in the Game” video PSA with local sports teams
- Distribution of 518,625 free face coverings to the community
- A #FaceTheFactsTPA influencer campaign and face mask decorating competition to encourage the use of face masks
- #HappyAtHomeTPA videos throughout the year from Tampa Parks & Recreation
- Stencils, posters, billboards, and signs across the city with COVID-19 safety messaging and messaging to thank healthcare workers
- Weekly Facebook lives with Mayor Castor and various health experts, community leaders, social service providers, and others
- And more
For information on COVID-19 and local resources, visit: tampagov.net/COVID-19.
To download #HappyAtHomeTPA holiday collateral, visit: tampagov.net/MediaToolkit
Keep an eye out for more ways we’re staying #HappyAtHomeTPA. Watch ‘Twas a Week Before Christmas here.